Turning
Ambition Into Action
With clarity, confidence and commerce that works for you.
Hi, I'm Sonia Lamb, a seasoned digital consultant with over 20 years of hands-on experience, I help ecommerce founders transform their businesses into high growth powerhouses. From startup to scale-up, I know what it takes because I’ve done it time and time again.
My mission? To cut through the noise and give you real, proven strategies (no guesswork, no fluff). Whether you're struggling to convert visitors, retain customers or scale your sales, I'm here to deliver practical, powerful solutions tailored to your brand.
I don’t believe in cookie-cutter advice. I believe in clarity, confidence and commerce that works for you.
You bring the vision. I’ll bring the roadmap.
A Bit About Me
Behind the brand is me, Sonia Lamb, founder of Your Ecom Expert and creator of Revenue Revolution, a digital course designed to help ecommerce founders scale their businesses with proven strategies and no nonsense guidance and creator of The Founders Collective, a vibrant community where female founders grow together with expert support, real-world insights, and a whole lot of clarity.
With over 20 years of experience in the digital sector, including leading product and delivery teams across startups, established agencies and global organisations, my career has supported brands in generating over £300 million in annual online revenue and counting whilst building high-performing, multi-disciplined teams along the way.
It all started with a love for computers as a young girl growing up on the Isle of Man, which set me on a path few women were walking in the '90s. That passion turned into a first-class degree in Business Information Technology and then a career that kicked off in consulting and rose through the ranks in a male-dominated industry.
From roles such as Operations Director, to providing consultancy services for growing digital agencies and leadership roles in product and delivery for global organisations, I have built high performing multi-discipline teams across UX, digital analytics, product, delivery, data and tech and my unique perspective was built along the way.
Throughout my career, the absence of female mentors was felt deeply. That gap became the spark to create something new, a space for women to learn from other women, to grow and succeed with confidence. Your Ecom Expert was born from that vision: an honest, supportive, no-nonsense approach to scaling ecommerce businesses with clarity and confidence, with a focus on lifting other women up along the way.
It’s built for the real world. For founders juggling ambition with family life or a busy life, for those trying to cut through the noise and for anyone looking for guidance that’s clear, empowering and actually doable. The approach blends big-picture strategy with actionable steps, all delivered with clarity, empathy and a healthy dose of energy.
From boardrooms to baby wipes, I've juggled it all and now I'm on a mission to equip founders with the strategy, clarity, and confidence to build businesses that truly thrive.
Whether you're just starting out or scaling to new heights, I'm here as Your Ecom Expert to help you navigate the journey and revolutionise your revenue with clarity and confidence.
My Services
Courses
Understand everything there is to know about ecommerce with Revenue Revolution: what it is, how it works, and how to turn it into your profitable, sustainable business.
Consulting
Embed Product and Operations leadership and expertise in your company to turn growth potential into a clear strategy and a high-performing delivery machine.
Community
Scale your business faster with The Founders Collective, a powerhouse community of founders sharing smart strategies, expert guidance, and unstoppable momentum.
Coaching
Get out of your own head in a safe space to think and speak freely. Stop spinning and start executing, with a coach who keeps you focused, challenged and always on track.
What you can expect when working with us
- Radical Honesty
We say it like it is, with integrity, clarity and kindness. Transparency builds trust and we believe in keeping it real, always.
- Passion With Personality
We bring energy, creativity and a whole lot of heart to everything we do. Business doesn't have to be boring, it should reflect who you are.
- Unstoppable Momentum
Progress over perfection. We keep moving forward, taking bold steps, learning fast and celebrating the wins along the way.
- Data Over Drama
We don’t guess, we test. Smart decisions start with solid insights and we’re all about using the numbers to fuel success.
- Lift As We Climb
Success means more when it’s shared. We lead with support, celebrate others and create a space where everyone feels empowered to rise.
Drop us a line!
If you are interested in collaborating with us, get in touch and let's start the conversation.
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