Moving Customers From Awareness To Consideration - 24/7
Jan 23, 2026
If you’re building an ecommerce brand, one thing is always true: before someone buys from you, they have to notice you. And before they trust you, they have to feel understood. That journey starts with Awareness and moves into Consideration - and this is where most businesses quietly lose people.
Not because their products aren’t good. Not because their branding is bad. But because attention is fragile. Someone finds you… and then life happens. They scroll. They get distracted. They forget your name. And just like that, a potential customer disappears. The real goal isn’t just to be seen - it’s to stay connected long enough to matter. That’s where automation changes everything.
Understanding Awareness
Awareness is simply the moment someone discovers that you exist. That could be through:
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Social media – a Reel, a TikTok, a share from a friend
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Search engines – Google, Bing
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AI search – tools like ChatGPT or Claude
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Content – blogs, podcasts, or articles
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Offline – events, markets, or word of mouth
Every one of these is a doorway into your business. Awareness just means: someone who didn’t know you before… now does. That’s a win, but it’s only step one. Because awareness alone doesn’t build businesses - relationships do.
What Consideration Looks Like
Consideration is the thinking stage. It’s when someone starts quietly asking:
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Is this for me?
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Do I trust this brand?
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Will this help me?
They might follow you, click around your website, save a post, read a blog, watch a video, or join your email list. But most people don’t move smoothly from Awareness to Consideration. They get distracted. They forget. They move on. And unless you have a system that keeps the conversation going, you lose them - not because they weren’t interested, but because you didn’t stay present.
Why Automation Matters
You can’t personally message every new follower. You can’t reply instantly to everyone. You can’t be online all the time - and you shouldn’t have to be. If moving people through your journey depends entirely on you being available, your business will always feel heavy and fragile.
That’s why automation exists - not to replace human connection, but to protect it. Automation gives you consistency, speed and reliability. It allows your business to show up even when you’re offline, busy, or asleep.
At this stage, the job of automation is simple: capture attention, start a conversation, offer value, build trust and invite the next step.
And the easiest way to do this is with a tool built for conversation, like Manychat. Manychat lets you automate messages on Instagram, Facebook Messenger, WhatsApp and more, so you never miss the chance to engage someone while their interest is fresh.
How Automation Bridges Awareness & Consideration
Here’s what it looks like in action:
Someone comments on your post → they automatically receive a message → you deliver something useful → they reply → a conversation starts → they begin to trust you.
That shift - from passive awareness to active consideration - is where momentum is built.
Picture this: someone finds you on Instagram late at night. They love your post. They click your profile. Without automation, that’s often where it ends. By morning, you’re gone from their feed.
With Manychat, it becomes something else: they comment a keyword, receive a message, get a free guide or tip, reply and you follow up. Suddenly, you’re not just a brand they once saw - you’re a brand they’re engaging with.
Keeping It Personal
One fear people have is: “Won’t this feel robotic?” and that is true only if you make it robotic. Good automation:
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Sounds like you
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Feels natural
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Leaves room for real replies
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Invites human connection
Automation starts the conversation. You step in when it matters. It’s not about removing you from your business - it’s about removing burnout.
The Power Of Consistency
The biggest advantage of automation isn’t speed. It’s consistency. Every single person gets the same welcome, the same clarity, the same care and the same opportunity to continue. No one slips through the cracks just because you were busy or offline. That alone can change how your business grows.
From Invisible To In Demand
If your business growth feels stuck, ask yourself:
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Are enough people finding me?
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And when they do… what happens next?
Awareness without direction is wasted potential. Attention without follow-up fades fast. But when you guide people - gently, consistently, intentionally - you create a journey that feels easy for them and sustainable for you. That’s how you move from hoping people come back, to leading them forward.
Automation doesn’t make your business less human. It makes sure your human impact lasts longer. And with tools like Manychat, you can do it reliably, 24/7, without burning out.
If you want to give Manychat a try in your business, sign up here to get 1 month use of Manychat Pro for FREE!
